Greetings! I'm Katie Rasar, a creative enthusiast hailing from Southern California. My heart has always been captivated by the world of design, and over time, I have amassed a diverse array of experiences within this dynamic industry. Design, to me, embodies an irresistible charm, embracing everyone and everything. The thrill of problem-solving through thoughtful design solutions is an unparalleled joy in my life.
My journey in design began as an in-house graphic designer at a prominent tile manufacturing company, where I honed my creative abilities while working closely with cross-functional teams. Collaborating on a range of projects allowed me to develop a keen eye for detail and a deep understanding of branding and product presentation. My time in this role instilled in me the importance of translating visual concepts into tangible, marketable designs.
Seeking to broaden my horizons, I transitioned to a dynamic role at a brand activation agency. This experience provided me with a new perspective on design, focusing on immersive experiences and strategic visual communication. Working in a fast-paced environment challenged me to think innovatively, adapt swiftly, and effectively communicate ideas to clients and team members. I played a pivotal role in executing successful campaigns that resonated with diverse audiences and achieved measurable results for our clients.